Martial arts can change
a young person’s life.
We make sure cost isn’t what stops them.
Lucrative Foundation works with community groups, youth clubs, police and other organisations to provide free martial arts training, equipment and mentorship to young people who may not otherwise have access — building beyond our first two cities into a growing network across Aotearoa, the UK and beyond.
Our first event was held in London in August 2026.
Our first Auckland event is planned for Q4 2026.
Fighter-led sessions from day one.
Our longer-term goal is to expand across Aotearoa and the UK, bringing fighter-led sessions to more communities.
Giving more young people a place to train, grow and belong — starting in Auckland and London, expanding from there.
A coach who believes in them.
A team that supports them.
A place where they belong.
Martial arts gives young people far more than physical skills — it builds discipline, confidence and belonging. Our goal is to make sure young people are not excluded from that opportunity simply because their family cannot afford it.
We work through community groups, youth clubs, police and other organisations to reach young people who would benefit from martial arts but may not otherwise have access. No previous martial arts experience is required.
Cheering every kid on to be their very best.
Meeting every young person where they are with kindness and understanding.
Creating real, lasting change that kids can feel in their everyday lives.
Helping children grow stronger, braver, and more confident every single day.
Three ways we help
young people train
We work with community groups, youth clubs, police and other organisations to deliver real sessions, real coaching and real impact.
Free martial arts sessions delivered by respected professional fighters and coaches, hosted in partnership with schools, youth clubs and community organisations.
Helping selected young people access ongoing gym memberships and essential equipment through our partner organisations.
Working with schools, youth organisations and leisure centres to bring martial arts directly to young people.
Our First Session
London — August 2026
Sessions we’ve run
From our first session in London to future events across Aotearoa and the UK — here’s where we’ve been so far.
Our inaugural session in London brought young people together with professional fighters and coaches for a day of training, mentorship and community.
Moments from our sessions
Real photos from our sessions will appear here. Check back soon for highlights from our first London event.
The people behind
the foundation
Real people who care about giving young people a place to train, grow, and belong.
James Blissett
Founder, Lucrative Foundation
James Blissett is the founder of Lucrative Foundation. After building Lucrative into a successful international business, he wanted to use that success to create opportunities for young people who may not otherwise have access to them. He founded the Lucrative Foundation with a simple goal: to give more young people the chance to experience the confidence, discipline, community and direction that martial arts can provide.
James Vake
Professional Fighter & Coach
James Vake is a professional fighter and coach supporting the foundation's community sessions, bringing elite-level experience and a passion for developing young athletes.
100% founder-funded
Lucrative Foundation is currently 100% self-funded by our founder, James Blissett. We do not currently solicit public donations.
Every session, piece of equipment and coaching hour is funded directly by the founder. No public donations are being sought at this time.
If you’re a community organisation, venue, school or potential partner interested in working with Lucrative Foundation, get in touch.
Safety comes first
Because our work involves children, we take safeguarding seriously.
We are committed to creating a safe and supportive environment for all young people at our sessions. Our safeguarding approach is designed to protect children and give parents and guardians confidence.
No photographs or videos of young people are taken or published without explicit parental or guardian consent.
We handle all personal data in accordance with applicable privacy laws and best practices.
Frequently asked questions
Let’s talk about
how we can work together
Choose the option that best describes you and we’ll get back to you within three business days.
